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StoreKit 2.0 (Part 1)

What is StoreKit?

StoreKit is a framework that provides the following features.

In-app purchases:

Transactions are made within an app that allows users to buy additional content or features.

Ad network attribution: Validating app installations driven by advertisement;

Example: Let’s say you have an app, and you’re running an advertising campaign on several platforms like Google Ads, Facebook Ads, and Twitter Ads. You want to know which of these platforms is bringing the most users who download and install your app. This is where ad network attribution comes into play.

Recommendations: Providing recommendations of third-party content;

Let’s say you’re using a video streaming app like Apple TV. Based on your viewing history, the app might provide recommendations for third-party content, such as movies or TV shows from other providers like Netflix, Hulu, or Disney+.

For example:

  • If you recently watched an action movie, the app might recommend another action film available on Amazon Prime Video.
  • The recommendation could appear as: “You might also like ‘John Wick’ on Prime Video.”

This suggestion is based on your preferences, but the content comes from a third-party platform, not the app itself.

Reviews: Requests for App Store reviews and ratings from app users.

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